NOAH GLICK 

Tasked with analyzing emerging AI trends impacting the communication and creative industries, I developed a strategic presentation exploring NBCUniversal’s “Arrival Ads” and the growing role of AI-driven targeting in live sports advertising. The project examined how machine learning enhances audience segmentation, real-time personalization, and measurable campaign performance across streaming platforms. By connecting industry news with brand strategy implications, the analysis highlights how AI is reshaping fan engagement, sponsorship activations, and the future of sports media storytelling.