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NOAH GLICK
AI Integrated: Lamborghini Verde
Project Type Campaign
2026
Tasked with developing an integrated campaign for Lamborghini, this project explores how the brand can evolve through sustainability without losing its performance identity. The Lamborghini Verde concept targets a new generation of environmentally conscious luxury consumers through strategic storytelling and digital engagement. AI tools including Sora, ChatGPT, Gemini, Copilot, and Nano Banana were used to develop creative concepts, generate visuals, and bring campaign executions to life.
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