Tasked with conducting a comprehensive brand audit for the Los Angeles Dodgers, I analyzed the organization’s brand positioning, fan engagement strategies, and market presence within Major League Baseball. With a focus on consumer insights, digital engagement, and brand storytelling, the project evaluated how the Dodgers maintain a strong legacy while appealing to new generations of fans. The audit aimed to identify strategic opportunities to strengthen brand loyalty, enhance fan experience, and support long-term growth through innovative marketing and communication strategies.